Geometry, a premium kitchen-towel brand, was seeking a partner to help launch their sustainable tea towels on Amazon. Geometry’s goal was to scale profitably and minimize the cannibalization of their existing direct to consumer (DTC) sales, but they quickly realized how complex Amazon’s marketplace was and new they needed experienced support.

TripleLine worked with Geometry to build a go-to-market plan to quickly bypass the complexities and low-price knock-offs and establish a profitable foundation in the channel, including:

• Full creative listing and store design that highlighted the unique values of the brand and looked just as premium as the product
• Implementation of TripleLine’s 12-step Million-dollar Launch Blueprint
• Securing 16 influencer collaborations to support early sales with added traffic and user-generated content (UGC)
• Developing unique pay-per-click (PPC) advertising strategies to quickly rank on critical search terms while maintaining profitability

By working with TripleLine, Geometry achieved over $500K in monthly revenue within its first quarter and maintained healthy profit margins.