Pony Pick, an innovative haircare brand, hit the market and experienced a successful launch on Amazon. However, a year later, 56% of the brand’s sales eroded due to an increase in cheap knock-offs of their products. Frustrated with attempts to protect their patent, Pony Pick turned to TripleLine for help.

TripleLine implemented a series of IP protection and policing mechanisms to quickly win back Pony Pick’s market share while improving their advertising efficiency and profitability.

• Led work with a patent attorney to create and file relevant patent claims with Amazon’s IP Protection team.
• Built and implemented a continuous IP-violation audit system that would scan dozens of Amazon search-result pages twice per week, log violators, and allow TripleLine to submit appeals to Amazon’s Brand Registry.
• Streamlined PPC campaigns to build ranking and make revenue less reliant on ad spend and promotions

Through their work with TripleLine, Pony Pick successfully removed over 200 knock-off products from Amazon, regained their lost sales and market share, and improved profitability by +20.6%