A personal hygiene brand had experience selling mainly in direct to consumer and physical retail markets. Though they found success in these areas, they were looking to acquire more repeat customers, particularly on Amazon. The brand engaged TripleLine to help increase repeat purchases and grow customer loyalty on Amazon.

• Implemented TripleLine’s proven SnS strategies with coordinated price increases, subscription incentives, and customer nudges
• Deployed both evergreen and event-period strategies for Subscribe and Save (SnS) Coupons
• Targeted past purchasers with subscription offers

Within a year, the brand’s subscription count experienced a 212% growth, raising to over 30K subscriptions and contributed to a 70.4% increase in profit margin.