Sustainable blanket brand, Bearaby, partnered with TripleLine to drive additional traffic to its Amazon products. The brand already had a strong social media presence but had struggled to engage influencers that upheld the brands values and premium aesthetic while contributing meaningful sales.

To elevate the brand’s appearance and boost traffic, TripleLine carried out a three-step plan:

• Researched hundreds of influencers on Instagram and TikTok to identify strong fit with the brand’s targeted audience. Then, the team further filtered matches based on key performance metrics.
• Selected 10 final influencers for partnership and supplied them with a brand kit, product samples, and posting guidance
• Coordinated a posting schedule with influencers to ensure their posts would have the best chance of gaining traction and building momentum

Within 60 days, influencers promoted 12 posts featuring Bearaby’s products, resulting in over 6,500 likes and comments on social media and spikes of up to 3.7x in daily sales. These boosts increased general brand awareness and traffic to other products from the brand, creating a halo effect that helped the brand improve organic rankings on Amazon.