Leading period-care brand, The Flex Co., considered launching a reusable alternative to their top-selling Flex Disc. However, they were attentive to challenges that could limit the product’s success, like its premium price point, high competition in the category, and product-launch challenges with prior agency partners.

Together with TripleLine, The Flex Co. launched the product with a proved plan that included:

• TripleLine’s Million-dollar Product Launch Blueprint to quickly gain product reviews and traffic
• PPC ranking strategies to quickly build organic share across relevant search terms
• Split-tested listing copy that upheld brand values and quickly communicated unique selling propositions (USPs)

Flex Reusable Disc broke into the Top 5 ranking of the category Bestsellers list within 90 days of launch and maintained this ranking, despite being the high-price option and having less than 10% of the review count of other top sellers.