A biodegradable trash and kitchen bag startup, HoldOn Bags, was looking to scale their brand online. The eco-friendly brand had a barrier: how could they reach their target audience of sustainably-conscious customers on Amazon among a sea of established competitors?

HoldOn with TripleLine to build a go-to-market plan to establish a profitable sales foundation on Amazon and stand out from incumbent brands which included:

• Craft a messaging strategy, listing design, and financial plan for launching on Amazon
• Implementation of TripleLine’s 12-step Million-dollar Launch Blueprint to rank quickly on relevant search terms.
• Evaluated several third-party sustainability certifications and enrolled in Amazon’s Climate Pledge Friendly program, helping the brand secure in-kind placements in Amazon shopping guides and social media posts.

Within four months of launch, HoldOn achieved $95K+ in monthly sales while maintaining a Total Advertising Cost of Sales (TACOS) under 15% throughout their first year and broke into the top-30 category rank with a premium-priced sustainable alternative.