Mastering Post-Prime Day Inventory Management

Strategies for Brands with Excess or Low Inventory

Navigating the aftermath of Prime Day can be challenging for brands with fluctuating inventory levels. Whether you're grappling with surplus stock or facing low inventory, strategic management is key to maintaining momentum and ensuring ongoing success on Amazon. In this article, we'll explore tailored strategies for both scenarios to help you make the most of your Prime Day recovery.

Photo by National Cancer Institute on Unsplash

For Brands with Excess Inventory:

1. Utilize Amazon’s Inventory Reports: Use the Inventory Health Report to identify slow-moving items and plan for price adjustments or seasonal promotions.

2. Create Exclusive Offers: Design limited-time offers or use Amazon’s Lightning Deals to convert excess inventory into sales.

3. Bundle Products: Pair popular items with slow-moving inventory to create value bundles and reduce excess stock.

4. Run Brand Tailored Promotions: Target deals to customers who have recently viewed your products or added them to their cart but have not yet purchased them. Capture these “low-hanging-fruit” customers with exclusive deals that will get inventory moving.

For Brands Low on Inventory:

1. Strategic Inventory Management: Focus on restocking high-demand items identified during Prime Day first via small-parcel shipments, before moving onto the slower-selling products that can ship with less-than-truckload (LTL) shipment appointments. 

2. Use Both FBM and FBA Strategies: Create FBM offers to increase buyable offers while FBA inventory is replenished.

3. In Stock Head Start: Enable the "In-Stock Head Start" setting in your account to allow customers to buy popular products that will be replenished soon.

4. Promote In-Stock Complementary and Add-On Products: Keep your customers engaged by promoting in-stock complementary and add-on products. Highlighting these items to new customers can drive additional sales and enhance their overall shopping experience with your brand. t

For all Inventory Levels:

1. Analyze Ad Performance: Review high ROI ad campaigns and reallocate budget to effective ads. Take the time to test new ad copy and targeting based on customer behavior insights.

2. Post-purchase Review Requests: Use Amazon's product review request feature or automated review-request email software such as FeedbackFive to encourage newly-acquired customers to leave product reviews. 

Photo by Blake Wisz on Unsplash

Implementing these strategies will empower you to master post-Prime Day inventory management, regardless of whether you face surplus or scarcity. By taking these actions, you'll not only optimize your stock levels but also drive sustained growth and long-term success on Amazon. Embrace these tactics to turn inventory challenges into opportunities, ensuring your brand remains strong and continues to flourish.